Sponsorships & Advertising at the Iron Trail Motors Event Center

Owned and operated by the City of Virginia, the Iron Trail Motors Event Center is home to Rock Ridge Wolverines Hockey and one of the region’s premier destinations for sports, fitness, meetings, entertainment, and community events. With consistent year-round traffic and a diverse audience, the Event Center offers businesses high-visibility opportunities to build brand awareness and connect with the community.

 

Why Partner With Us?

Our modern multi-use facility provides customizable advertising and sponsorship opportunities designed to maximize exposure. From arena signage to naming rights, we offer impactful placements that keep your business front and center throughout the year.

Whether you are looking for long-term community recognition or seasonal advertising tied to hockey and special events, our team will work with you to create a partnership that fits your goals.

 

Naming Rights Opportunities

Create lasting visibility by attaching your name to some of the Event Center’s most prominent spaces, including:

  • Convention Center
  • Fitness Center
  • Walking Track
  • Arena Mezzanine
  • Additional public gathering spaces

Naming rights agreements are available in 10 to 20 year terms, providing long-term brand presence and strong community exposure.

 

Arena Advertising Opportunities

Promote your business where the action happens with high-impact advertising throughout the Toyota and Chevrolet Arenas.

Available opportunities include:

  • Dasher board advertising
  • Digital scoreboard advertising
  • In-ice logos
  • Large arena signage
  • Etched glass displays

These placements provide consistent visibility during hockey games, tournaments, concerts, and community events held throughout the year.

 

Outdoor Advertising Opportunities

Extend your visibility beyond the arena with outdoor advertising placements designed to capture attention from visitors, event attendees, and daily traffic around the facility.

Opportunities include:

  • Parking lot pole banners
  • Outdoor digital signage

Outdoor advertising offers year-round exposure and strong visibility for businesses looking to make an impact both on and off event days.

Multi-year sponsorship options are also available, allowing you to secure premium placement for up to three years. Sponsorship agreements renew annually, with the hockey season beginning each October.

 

Let’s Work Together!

If you are looking to increase brand recognition and reach a broad, engaged audience, the Iron Trail Motors Event Center is the ideal partner.

For more information about sponsorship and advertising opportunities, contact Brian or Jim of our Sales & Marketing Team at (218) 748-7506 or email Sales@IronTrailMotorsEventCenter.com