Sponsorships & Advertising at the Iron Trail Motors Event Center

Owned and operated by the City of Virginia, the Iron Trail Motors Event Center is home to the Rock Ridge Wolverines Hockey teams and a premier destination for sports, fitness, meetings, and community events. With consistent year-round traffic, the Event Center offers high-visibility opportunities for businesses to showcase their brand.


Why Partner With Us?

Our modern facility provides a wide range of customizable advertising and sponsorship options designed to maximize exposure and connect your business with a diverse audience. Opportunities include naming rights, arena advertising, digital displays, and outdoor signage — all supported by a team committed to your success.


Naming Rights Opportunities

Secure long-term brand recognition by attaching your name to one of our most visible spaces, including the Convention Center, Main Ballroom, Fitness Center, Walking Track, Arena Mezzanine, and more. Naming rights agreements range from 10 to 20 years, offering lasting community presence and value.


Arena Advertising Opportunities*

Promote your business where the action happens with annual advertising options such as:

  • Toyota and Chevy Arena dasher boards

  • In-ice advertising

  • Etched glass displays

  • Parking lot pole banners

These placements provide consistent visibility during hockey games, tournaments, and special events.


Let’s Work Together

If you’re looking to increase brand recognition and reach a broad, engaged audience, the Iron Trail Motors Event Center is the ideal partner.

For more information on advertising and sponsorship opportunities, contact the Iron Trail Motors Event Center at (218) 748-7506 or email us at Sales@IronTrailMotorsEventCenter.com